Jocelyn
Florence

Translator between the creatives and the execs

Combining twenty years developing and producing editorial content, theater, podcasts, and digital products with MBA-honed experience building brands, partnerships, and infrastructure for ambitious enterprises.

Available for fractional work
Jocelyn Florence

I’m an experienced strategist, producer, and execute-r*

* Not to be confused with executioner.

Some things I’ve done include:

  1. Led business development (sourcing and evaluating potential M&A) and authored investment deck for Soft Shock, a new entertainment management company and media collective raising their Series A (currently contracted in a part-time capacity).

  2. Built a $20M branded content studio at Atlantic Media’s Quartz, a pioneer in digital business journalism, managing a team of 20 writers, designers, and engineers creating work for 100+ clients including Google, Cartier, Mercedes, HPE, JPMorganChase, Deloitte, Hennessey… and many others.

  3. Produced festivals (co-founded Ars Nova’s inaugural ANT FEST, NY’s preeminent showcase for adventurous emerging artists), a celebrity podcast (Flea’s This Little Light), a Webby-winning wellness newsletter (Prism), and shaped scripted film and TV IP pitches and scripts.

  4. Closed brand deals with creators and celebrities like Venus Williams, Busy Philipps, and @bigtimeadulting.

  5. Built and led LA-based family office Parallel — sourcing and managing a portfolio of wellness CPG startups (including brands such as Cure Hydration, HOP WTR, BEHAVE) and multiple female-focused funds; and leading platform across portfolio support, content/media, brand, and partnerships.

Busy Philipps and a co-founder seated together with Behave candy
Busy Philipps
× Behave
Venus Williams leaning on a kitchen counter behind a lineup of Happy Viking protein packets
Venus Williams
× Happy Viking
Flea recording an episode of his podcast This Little Light
Flea’s
This Little Light

Equally comfortable driving a pitch as building a model… some think I’m fun to have around, and I’m an excellent snack curator.

Some things I could do for you:

Pitch strategy and materials

I’ve created messaging, strategy, and materials for new business pitches; film, TV, and podcast IP; CPG startups; comedy festivals; and my stepson’s 5th grade student council campaign (he won). I help teams distill their ideas and goals into compelling pitch materials.

Content strategy, production, and operations

I’ve done this myself on small teams and also managed writers, designers, and engineers at a larger scale.

Communications

I’ve built a Webby-winning newsletter with 10K subscribers and can manage your engagement and comms strategy with fans, clients, investors, portfolio companies, customers, etc.

Chief of Staff

I ran a family office and was responsible for translating the principal’s vision into action. I love supporting creative people with vision to help them execute and operationalize their ideas.

The things you won’t see on LinkedIn

Let’s talk

I’m seeking fractional roles or projects up to 30 hours/week, either remote or LA-based.